Western Europe is a key player on growing global market for aromatherapy
Grand View Research expects the global aromatherapy market to grow by 9.3% annually, starting in 2016, to reach over $ 2.35 billion in 2025 (€ 2.0 billion). North America and Western Europe, the two dominant markets, are expected to account for more than half of the global market by 2025.
Over 85% of the global aromatherapy market consists of sales of:
- pure essential oils
- carrier or base oils – vegetable oils used to dilute essential oils (such as apricot kernel oil, grapeseed oil, rose hip oil or pomegranate seed oil)
- blends of essential oils
Growing cosmetic applications for aromatherapy include:
- skin and hair care (such as a calming face cream)
- relaxation and spa products (such as uplifting body scrub)
In Europe, there are strong markets for aromatherapy in France, Germany, Austria and Switzerland. In these countries, aromatherapy is also commonly used as a medicine.
The United Kingdom and the Netherlands are good markets as well. Here, aromatherapy is mostly marketed as a cosmetic product.
Even in countries where aromatherapy is seen as a medicine, there are good opportunities for aromatherapy oils in cosmetics. Aromatherapy is an important category for numerous personal care companies in the United Kingdom, France, Switzerland and Germany.